It has been a hot summer at TKGB. We’ve taken over a PR agency, Lupo Publicity, which has offices in London and Stockholm, and are gradually incorporating them into our business. We’ve been working with some great new clients as well, helping one engineering group in Spain with content for a new multi language website and another oil company client in Kuwait develop a unique give-away book on managing trade events. We are also deeply involved with another client on the verge of launching a simply stunning new product in the USA in October. And we helped an international beer company stage a very successful publicity event in Stockholm in early August. We’ll reveal more as it all comes to pass. In the meantime, continue having a great summer!May 7, 2012
The threat of a huge liquidity crisis across Europe looms large according to Intrum Justitia, Europe’s largest credit management company. A new survey of over 7,000 companies around Europe reveals that 57% of businesses in Europe claim to have problems with liquidity due to late payments, an increase of 10% from last year. There is also a great divide between countries. For example, 96% of the businesses surveyed in Greece claim to have liquidity problems due to late payment compared to only 37% of businesses in Finland. According to Intrum 57% of businesses in Europe claim to have problems with liquidity due to late payments, an increase of 10% from last year. There is also a great divide between countries. 96% of the businesses surveyed in Greece claim to have liquidity problems due to late payment compared to only 37% of businesses in Finland.The scale of the debt is staggering: Written-off debt across Europe has risen by €28 billion over the past 12 months, reaching €340 billion. Europe’s economies show a mixed picture. Germany, Europe’s largest economy, shows considerable strength and sees written-off debt declining to its lowest level since 2008, 2.0%. However, countries struck hard by financial turmoil are found on the other end of the spectrum. Greece, sees its written-off debt surging to 5.9%, an increase of 20% from last year. The situation is just as bad in Bulgaria and Romania. Portugal, Poland and Hungary are showing worrying signs – their written-off debt has increased by 13%, 14% and 17% respectively from last year. We really recommend you go to www.intrum.com and get your hands on the 2012 EPI report…March 5, 2012
The Bonnier-owned Spoon Content Agency has acquired 100% of Tidningskompaniet, TKGB’s working partner in Sweden. As a result of the purchase, Spoon becomes one of Sweden’s biggest communications agencies, with 120 employees and almost SEK200 million in turnover. The two companies complement one another when it comes to customer profiles, skills and geographic footprint and the merger creates a powerful new content marketing force in the Nordic arena.January 7, 2012
Social is a paradigm shift. We’ve moved from channeled experiences and brand-controlled messages to empowered consumers in a channel-agnostic marketplace. Companies should recognise and accept the enormity of this change.
Social data reveals the why behind the buy. Customer conversations create an insight-rich gold mine for businesses. The awesome power of conversation will be felt in the insights gained and the actions inspired.
Becoming customer-centric demands organisational transformation. Capturing the full value of social data takes place across the entire organisation, often requiring cultural changes. Social data can drive change beyond marketing, impacting sales, customer service, and product development.
Context is king in social data. To be successful, internal and external social efforts must be designed and evaluated in relation to the larger context of business goals and historical shifts.
You can read a review of the conclusions here.
December 22, 2011
From all of us at TKGB to all of you, the very best wishes for you and your
Have a really happy holiday. And for 2012, we wish you a brilliant
year full of fun, success, happiness, health, love, sunshine, deep snow and
all you wish for.
Thanks for all you have done for us this year as clients and contributors!
May your sledge runners glide perfectly!